Do you believe that the design of website will impact a firm’s business significantly? If your answer is ‘NO’, hopefully this blog will change your mind in viewing website design. If your answer is ‘YES’, this blog will enhance your belief why the design of website is crucial for your business.
A plenty of studies show a well-built website will generate better customer traffic and an improved user interface will increase conversion – generating new business at an exponential rate. In addition, research shows that 94% of website user’s first impressions are design related and it only takes 2.6 seconds for a user’s eye to land on that area of a website that most influences their first impression. But how to make an eye-catchy and professional website to makes sure that visitors stay longer on your website and increase their purchase intent? Stay tuned!
The following highlight the four key components that a web designer should keep in mind when designing a website
Navigation is perhaps the most important component of a website. Website navigation typically includes a navigation bar or list of labels that differentiate the pages of the website. A good navigation should be easy to find and comprehend – making for quick and easy travel throughout the entire website. In most cases, over-simplified navigation maximizes ease of use for a wider range of customers. A good tip is that your firm’s website navigation should be so intuitive even a five-year-old boy or the elderly can understand it.
It is suggested that your company logo and the logo which your firm frequently uses in print material, such as business cards, pamphlets and letterheads should be aligned with the design on your website. In this way, it is easier for your customers to recognize your brand in all forms of communication so they associate your brand position and promise with your business. On the other hand, if there is no consistency with the information you deliver to the customers, they might not recall your business easily and make loyal customers uncomfortable, thus a negative association with your brand.
Acccording to research: 38% of people will stop engaging with a website if the content/layout is unattractive. Hence, an interesting and reader-friendly website content is as important as the facts that you intent to communicate your company’s brand position and promise. It helps the readers to remember the content/message when they are short and to the point. Adding some visual, content-related pictures and avoiding lengthy/ boring texts on the page makes visitors get rid on getting bored of reading. 59% of users globally would rather engage with content that is beautifully and well designed as opposed to simply designed.
Trust is an extremely vital element in website design as 75% of users make judgements on a company’s credibility based on its website design and 48% of individuals cited website’s design as the number one factor in declining the credibility of a business. Therefore, building trust with consumers is of particular importance, especially in the digital world. By making your website look more welcoming and trustworthy to visitors, the traffic to your website increases, and an improvement in new business leads through website conversion.
The business world is changing at a speedy pace and the Internet can be a scary place for people who are more accustomed to doing business face-to-face. However, nowadays, doing business online is a trend, it becomes more and more closer to our life. Website design is a great way to create a user-friendly environment where people come for helpful tips and best practices. If a website is designed and managed properly, customers will continuously return to your site and do business with your company.